O projeto se trata da criação da marca da empresa Liderança Serva que atua na capacitação de profissionais no ramo corporativo.
Projeto Liderança Serva
Desenvolvimento da marca Liderança Serva
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/d6f20e21-9900-49e6-8042-825dea640a01_rw_1200.jpg?h=247eb932538676b8789803cef3904f1b)
Painel Semântico
Imagens que convergiram no conceito da marca.
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/a3c3cf43-0061-48bd-8b55-c6b8b8f465dd_rw_1200.jpg?h=a10e2fd6f9eb7addeb35126dcccea378)
Elementos de concepção
Elementos que originaram o símbolo
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/6d3a437d-2d30-4189-9f1c-411a5ca473b3_rw_1200.jpg?h=b2ce4195f510e16e7f118675954fca72)
Construção do símbolo
Geometrização
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/b62554ec-89fa-421a-aab1-2e6a6fad9d3c_rw_1200.jpg?h=a1b15b32b4a00113ae23aa654769e0a7)
Logotipo
Delimitação de espaço
O espacejamento dos elementos da marca corresponde a letra "L" deitada.
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/fbab7b3e-ad98-4ada-aef6-e03089232281_rw_1920.jpg?h=decbbf95d68e4361e173de48b2cf50c0)
Modo de Utilização
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/9b3d51d7-5066-4212-b3d6-dfd1e7dcb7ac_rw_1920.jpg?h=cdb39e4f6100af8a28ad6d1b4670739e)
Padrões
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/75df8747-13f2-49ff-862b-2025bed5825a_rw_1200.jpg?h=3d360fb2350039cfad94306684dfe35b)
Cores
Escala de cores RGB, CMYK e Pantone
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/7f8a6824-2b42-45ab-a11a-97e89c42a9e4_rw_1200.jpg?h=9d8886271a910fbf13db683b09a351d6)
Identidade Visual
Aplicações
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/e9273c5e-9431-4527-8a30-521624fbff31_rw_1200.jpg?h=d5af084f2b5733dd693ef767870a0cd5)
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/71e58ac2-1ae9-47bd-95a2-649317aee2cc_rw_1200.jpg?h=52ca938696d51d5c78759397a9d1d7ef)
![](https://cdn.myportfolio.com/2aec1992-940f-4471-8ae6-7002b0c70620/aa7e9868-303c-4f09-b297-85d2ccc82eb8_rw_1200.jpg?h=2869b728712ce6a1b63868ed90386588)